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    Harry Potter: The Story of a Global Business Phenomenon PDF




    by S. Gunelius : Harry Potter: The Story of a Global Business Phenomenon

    ISBN : #023020323X | Date : 2008-06-03

    Description :

    PDF-5462d | The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been…. Harry Potter: The Story of a Global Business Phenomenon


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    [Pub.80QMz] Harry Potter: The Story of a Global Business Phenomenon PDF | by S. Gunelius


    Harry Potter: The Story of a Global Business Phenomenon by by S. Gunelius

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